ABOUT
Paul has been at the creative helm of Cheil since 2012.
Under his guidance, the agency has become one of the most awarded in the region—twice winning 'Regional Agency of the Year' at London International Awards, three-time 'Regional Agency of the Year' at New York Festivals, four-time 'HK Agency of the Year' at Spikes Asia, twice 'Agency of the Year' at Kam Fan and 'Agency of the Year' at LIA Chinese Creativity and Mad Stars.
Along the way, the agency has scored multiple Grands Prix, including a Grand Prix Pencil at One Show, four Grand Clios at the Clio Awards, Lotus Grande at AdFest, two Grands Prix at Mad Stars (including the overall ‘Grand Prix of the Year’) and two coveted Grand Kam Fans.
In Campaign Brief Asia's Creative Rankings, Cheil was the #1-ranked agency in Hong Kong from 2018 to 2023—winning the prestigious 'Creative Agency of the Year' title each year—and #3 in Asia for two years running in 2020 and 2021.
It also ranked #5 in Asia in the Cannes Lions Global Creativity Report 2019, #1 in APAC in The One Show Global Creative Rankings 2020 and #2 in APAC in The Drum World Creative Rankings 2021 (where it also ranked amongst the Top 5 agencies globally).
Paul himself was the #1 ‘Most Awarded Creative in Hong Kong’ for seven years running in Campaign Brief Asia's Creative Rankings and in both 2020 and 2021, he topped the overall rankings as the #1 'Most Awarded Creative in Asia'.
He was also crowned the world's #1 ‘Most Awarded Copywriter’ and #6 ‘Most Awarded CCO’ in The Drum World Creative Rankings 2021.
In 2018, Paul was named ‘Asia's Emerging Creative Leader of the Year’ by Campaign Brief Asia. His notable work since then includes ‘A Sweet Escape’ for Chupa Chups (the world’s most awarded print campaign in 2020), ‘Block Out The Chaos' for JBL noise-cancelling headphones, and the celebrated trilogy of mobile gaming campaigns for Samsung: Back2Life, The Cost of Bullying and Quest for Dyslexia.
In addition to being D&AD Jury President in 2021, Spikes Asia Jury President in 2022, AdFest Jury President in 2022 and Loeries International Jury President in 2023, Paul has judged at every major award show, including: Cannes Lions, D&AD (twice), The One Show (twice), One Show Greater China, London International Awards (three times), Clio, Spikes Asia (three times), AdFest (four times), Mad Stars and New York Festivals (three times).
Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his rankings. He has no say in the household.
WORK
2012 to present
CHEIL: GCD > ECD > CHIEF CREATIVE DIRECTOR (CCO)
Samsung, Samsonite, American Tourister, Swire, MTR, Wynn, Sheraton,
JBL, New Balance, California Almond Board, Hutchison 3, Texwood, 1010,
3M, RainLily, KK Box, Unicef, Save the Children, Life Nutrition.
2008 to 2012
DDB: CREATIVE DIRECTOR > REGIONAL CREATIVE DIRECTOR
McDonald’s, Lipton (Regional), Pepsi Tropicana (Regional), Skittles (China),
Westone, Freshlock, Volkswagen, Reebok, HK CancerFund, Orbis, FT,
Penguin Books, City of Dreams, Lee Kum Kee.
2006 to 2008
GREY: CREATIVE DIRECTOR
Hong Kong Tourism Board, GSK (Ribena / Scott’s / Dequadin), Fubon Bank,
Epson, AXA, Lehman Brothers.
2004 to 2005
SAATCHI & SAATCHI: SENIOR COPYWRITER
SmarTone-Vodafone, Fidelity Investments, Renault, Hewlett-Packard, UBS.
2000 to 2004
DDB: COPYWRITER
Volkswagen, Energizer (Regional), Philips Lighting (Regional), Dragonair,
SCMP, Microsoft, PARKnSHOP, McDonald’s, Madame Tussaud’s.
1999 to 2000
McCANN: COPYWRITER
Cathay Pacific, Asia Miles, The Marco Polo Club, Cable & Wireless HKT,
Wellcome, Level 3, I-Quest.
EDUCATION
1998 MASTERS (HONS) DEGREE – MARKETING: UK
1998 CHARTERED INSTITUTE OF MARKETING (C.I.M.) – POSTGRADUATE DipM: UK
1997 BA (HONS) DEGREE – BUSINESS STUDIES: UK
